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They normally start with a catalogued list of links, which are usually the most popular or best web sites, and then they follow those links to find more links and are added to the database. Unfortunately this makes most search engines biased toward the more popular web sites. The web crawler might send back just the title and URL or it could send the entire page.

Both of these concepts are what search engine optimization is all about. Getting found for exactly the phrase (or product/service) that your potential customer is looking for.

As almost anybody with access to a news source knows by now, Microsoft put in an unsolicited offer to purchase the Yahoo! search engine in early March 2008. Yahoo! rejected this offer at first, saying that it undervalued its company as one of the top engines (and a provider of other services, including email and chat as well). Microsoft did not increase the offer at this point; it instead decided to enter a proxy battle.

search engine news Links are important because they determine the reputation of your site. This occurs more so in Google than with Yahoo and MSN. Yahoo and MSN are more simplistic and count the number of links to a site. Google, on the other hand, will look at a site and the link to that site and decide how good or important that link is depending on its page rank or PR rating. Page Rank (PR), by the way, is a numeric value that represents how important Google considers a page on the web. When the link title matches the on-site topic content then it is considered a helpful link and an asset in search engine rankings.

Create a Compelling Site: If you haven’t created a website with gripping content that speaks to your visitors in plain, easy-to-understand language, you won’t get good long-term search-engine visibility. Nor, will visitors ever want to come back. Make your site so good that people will want to link to it. They will want to provide their viewers with your copious amounts of useful information. You can also go to sites that offer complimentary services or products and e-mail their webmaster to ask them to add a link to your site. This will enhance your link popularity, something marketing search engines tend to consider important.

Link building is important when you want to optimize your website. In order to get to a search engine ranking fast, try to get many incoming links for your website. One way to achieve good links is to participate on forums that are related to your website’s niche. Add a forum signature with your website link on it. Remember that you should not spam your links or this would cause your site be banned on search engines.

Your research may reveal that the most popular keywords are “lose weight fast” and “how to lose weight”. You would then take the time to create two individual pages on each of these keywords. This makes it easy for the Google to match the searches to your content easily.

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